Health Consciousness

Health-conscious is describing an attitude in which one has an awareness of the healthiness of one's diet and lifestyle. Describing a product aimed at people with such an attitude. Health consciousness refers to the extent to which an individual tends to undertake health actions. Gould framed health consciousness into four dimensions: greater concerns to health, caring about health, engaging in searching for health information, and valuing healthy conditions. Conscious is a Latin word whose original meaning was “knowing" or "aware.” So a conscious person has an awareness of her environment and her own existence and thoughts. If you're "self-conscious," you're overly aware and even embarrassed by how you think you look or act. Health conscious person is considered to be the person, who is having an active interest on one's health is a deliberate and conscious effort to live well. It is a vital part of a healthy diet. A person who is significantly conscious of their health, health freak, fitness freak, health nut, health enthusiast.

Though the youths are the wide users of social networks, they have less health consciousness. They don't have control over their food. College students frequently plan for a hangover and eat lots of junk and unhealthy stuff. Youths know lots of information about health consciousness, but they refuse to follow them. They tend to be health-conscious only when someone says, "You look like a 30-year-old men or women". Then they start to realise to be health-conscious over their food. But they don't follow proper eating habits. They more often change their pattern of eating habits, their lifestyle according to their moods. They sometimes overdo exercises which may cause risk to their health. Sudden access to too many exercises is not good for health. Our body accepts changes only in a slow process. But the young generation spends money in health consciousness. They try to engage in health-conscious plans such as hiring a mentor. But they fail to think of their forefathers. They didn't go for a gym or any diet plans still they were healthy only because of healthy food and physical exercise. The youths wanted to be fit but at the same time, they can't follow a healthy diet patterns. So, they prefer for a mentor to guide them. The youths are sometimes over health-conscious which is not good for their health.

After being smeared by the effect of the supply-demand gap and food safety crisis, the consumers, vendors, policy makers, and other stakeholders currently accredit the importance of perceiving knowledge. In case of purchasing LM, knowledge about the process and product is vital in explaining consumer behaviour. Again, knowledge acquired on the products and values perceived by the consumers play a key role in determining the intent to purchase. Literature revealed that health consciousness and information sources have an interacting effect on perceived knowledge in the use of nutrition labels. In addition, the association between consumers’ health consciousness and knowledge is necessary to promote functional food consumption. Then again, health consciousness is linked with subjects’ visits to health specialists, and perceived product benefits, indicating personal experiences. Again, personal experiences that subjects gather from different sources of information shape consumers’ belief, meaning a link between their health consciousness and belief. Furthermore, health consciousness prompts positive public service announcements for the use of nutrition labels. Therefore, an urge from the demand side would be crucial to gauge the linkage between consumers’ Health Consciousness and Perceived Knowledge, and between Health Consciousness and Belief in predicting the behavioural intention of LM.